Arts and business go hand in hand. Pitt Community College’s Small Business Center and the Small Business & Technology Development Center at ECU offers free seminars about business. Even though workshops are free, pre-registration is necessary.
Check out the full schedule here for Pitt Community College's Small Business Center.
Creating a digital marketing blueprint for your business
Tuesday, February from 11:30am - 1:00pm
Before launching any marketing campaign it’s important to know what your business needs and why you need it. Not all businesses need to be on all platforms. Learn about the basics that will get your business started online and best practices for implementing additional platforms, or if you even need them!
FREE Online Only
Speaker: Melanie Diehl
Identifying your target Market
Tuesday, March 7 from 11:30am - 1:00pm
Not everyone is your potential customer or client. In this session, we discuss how to identify your target market (aka Avatar) and how to create messages that they connect with and how to reach them where they are.
FREE Online Only
Speaker: Melanie Diehl
Websites and Point of sales systems for your business
Thursday, March 16 from 11:30am - 1:00pmYour website is the one piece of the internet you actually own. There are multiple options for creating a website, from a single landing page to a multiple page site with customer access and shopping carts and more. How will you make online selling easy? In this session, learn about websites and POS systems and determine what’s best for your small business.
FREE Online only
Speaker: Melanie Diehl
Email Marketing for your business
Tuesday, March 21 from 11:30am - 1:00pm
Email marketing has a 90% deliverability rate and an average of 38x ROI. Done right, it can really drive sales and brand awareness for your small business. This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
FREE Online only
Speaker: Melanie Diehl
Facebook Marketing for your Small Business
Tuesday, March 28 from 11:30am - 1:00pm
Learn the latest strategies for using Facebook to market your business: what’s new and why it’s important; the difference between a Facebook profile, a page, business manager and ads manager. Learn the difference between Facebook ads and boosted posts, and about groups and bots. Pre-req: Facebook personal profile AND Facebook business page.
FREE Online only
Speaker: Melanie Diehl
Harnessing the power of instagram
Thrusday, March 30 from 11:30am - 1:00pm
With over 500 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start? Join us for this seminar where we will cover how to build your Instagram brand, the ins and outs of Instagram, hashtags. Bring your device and be ready for some hands-on time to practice what you learn in class. Pre-req: Instagram account FREE Online only
Speaker: Melanie Diehl
Canva: Design Basics
Thursday, April 13 from 11:30am - 1:00pm
Canva is a powerful, free design tool that you can use to create professional graphics, short videos, and print materials. Join this session to learn how to set up and use Canva, how to create eye-catching images using this software, and how to use other powerful features of this fantastic and user-friendly tool. This hybrid session consists of instruction and hands-on experience. No software or graphic design knowledge is needed. Audience: Beginner to Intermediate FREE Online only
Speaker: Melanie Diehl
Taking the Leap, offered by ECU
For more information about these events, please see the attached flyer or contact the SBTDC at East Carolina University at ecu@sbtdc.org or (252) 737-1385.
Kickstart your Business in 4 weeks
In this no cost four week long cohort, participants will learn about different aspects of starting a business, including identifying potential markets, writing a business plan, running the finances of a business, and marketing a business. You'll work with mentors and peers in fun breakout activities designed to help strengthen your business ideas and prepare you for success!
Speaker: Tyler Lumley - Business Launch Specialist at East Carolina University
February 7 - 28, 2023
Tuesdays, 6:00pm - 8:00pm
Workshops will be held online.